Born in 1991 in Halifax, England, he started out gigging on the UK pub circuit before releasing his first studio album, +, in 2011, and has since become one of the most unstoppable singer-songwriters in music, forging a light blend of folk, pop, hip-hop, and dance that feels slick but lived-in, intimate but universal. “And they never give you any warning.”įor Sheeran, they seem to come pretty reliably. “They just come and go,” Sheeran says, smiling. He gets a full verse in, melody and all, then pauses. He’s a charismatic storyteller, and YouTube Shorts is a great platform for him to give the world a sneak listen to his brilliant new album.There’s a lovely moment a little ways into Apple Music’s Songwriter documentary about Ed Sheeran in which Sheeran, jet-lagged and carrying a cup of tea, straggles out into a yard in Malibu at dawn, sits down at his laptop, and begins writing a song about the moment right in front of him: the crisp air, the birdsong, the hot tea, the day ahead.

We’re excited to see it ignite his fanbase on a global scale.”Ĭhairman/COO of Atlantic Records, Julie Greenwald also remarked, “Ed’s a master at everything he does – whether it’s in the studio, on stage, or in the amazing series of videos he’s made over the past decade. The extended Shorts series not only provides us with an innovative way to preview the breadth of the new album sonically, but the short, bespoke films help showcase the narrative of each song in a fun and authentic way. This is going to be an unforgettable moment.”Įd Howard, Co-President, Atlantic Records UK added, “We are thrilled to see Ed’s collaboration with YouTube come to fruition and to build on Ed’s long-standing relationship with the platform. “Ed Sheeran is a storyteller and I am so stoked he is using YouTube Shorts to give his fans an audio and visual preview of his incredibly powerful new album.

“From day one, I knew Ed and his music would have a lasting, global impact and that remains true today,” said Lyor Cohen, global head of music at YouTube. 6 - an appearance that was announced just hours before he revealed his Covid test - although a virtual performance is at least technically a possibility.

Sheeran, who announced early Sunday that he tested positive for Covid-19, is currently quarantining while continuing to promote the album, although it remains unclear whether he will be able to perform on “Saturday Night Live” on Nov.

Ed sheeran plus album